THC % Means Nothing: You’ve Been Shopping Weed All Wrong

THC % Means Nothing

Over a million people saw our Threads post calling out THC percentages. And, the internet had thoughts. Some folks got it. Others got really mad. But one thing was clear: people are ready to talk about how we buy weed.

You’ve been told higher THC means better weed. Stronger. More potent. Worth your money.

But here’s the truth: you’ve been getting played.

We said it: “THC % means NOTHING.” That post took off for a reason, because a lot of people are still shopping for weed like it’s a math test.

We’re not saying THC doesn’t matter at all. It’s just not the full story. And the way it’s been hyped? That’s marketing, not medicine. If you’re chasing numbers, you’re probably missing the experience you’re actually looking for.

If you’re tired of mids in disguise, inflated lab scores, and weed that doesn’t hit like it used to, this one’s for you.

We’re breaking down how to shop smarter, get more from your flower, and stop wasting money on empty numbers.

Let’s get into it.

What THC Percentage Actually Tells You

THC stands for tetrahydrocannabinol. It’s the main psychoactive compound in cannabis, but it’s not the only thing that gets you high.

That THC number you see on the label? It tells you how much of the flower is made up of THC by weight. So yeah, 30% sounds like a lot. And it is. But that doesn’t automatically mean the weed will hit harder than something labeled at 18%.

Why? Because the experience of cannabis isn’t just about how much THC you’re consuming. It’s about how your body reacts to the full chemical profile of the plant. That includes terpenes, minor cannabinoids like CBG and CBN, and how all of it works together.

The THC percentage gives you one piece of info. But it doesn’t tell you how the weed was grown, how fresh it is, how clean the burn will be, or what kind of effects you’ll actually feel.

So if you’re shopping based on THC percentage alone, you’re only seeing part of the story.

Why Terpenes Matter More Than You Think

Guy Smelling Cannabis Joint for Terpenes

If you’ve ever smoked two strains with the same THC % and had two completely different experiences, that’s terpenes at work.

Terpenes are the aromatic compounds in cannabis. They’re what give each strain its unique smell and taste, but they also do more than just make your bud smell like lemon or pine. They interact with cannabinoids to shape the overall effect.

Myrcene might mellow you out. Limonene might lift your mood. Caryophyllene? That one’s got anti-inflammatory properties. When you combine them with THC and other cannabinoids, you get what’s called the entourage effect, and that’s where the magic happens.

So instead of chasing the highest number on the jar, look at the terpene profile. If a product doesn’t list it, ask. And if they can’t answer, maybe that’s not the flower for you.

Terps are where the vibe lives. Ignore them and you’re basically just buying on hype.

Why Chasing High THC Is Messing Up the Game

The obsession with THC percentage has done more damage than people realize.

Growers are under pressure to hit higher numbers to get shelf space and higher prices. Dispensaries push it because they know most people walk in asking, “What’s your highest THC?” And labs? Some of them inflate results because they know it helps products sell.

That means we’re losing out on diversity. Strains are being bred for potency instead of balance. Flavor and effect get pushed aside for one number. The result is flower that might test high, but doesn’t actually feel great.

If you’ve smoked something that left you anxious, edgy, or numb, even though it was 30 percent THC, you already know. It’s not about the number. It’s about how the full plant hits your system.

The more we chase lab results, the more we move away from what makes this plant powerful in the first place.

How to Actually Shop for Good Weed

Cannabis Cart Cannabinoid and Terpene Percentages
Real terpene breakdowns and minor cannabinoid content. If your label doesn’t give you this much info, it’s time to raise your standards.

If you want better highs, stop letting the label make the decision for you.

Start by asking about the terpene profile. If the dispensary doesn’t know or can’t show it, that’s a red flag. Ask about harvest date. Flower loses flavor and effect the older it gets. Look at the bud. Smell it. Trust your senses.

Don’t be afraid to pick a strain that tests lower in THC if it smells incredible and feels right. The nose knows. That sharp citrus, earthy funk, or sweet gas isn’t just a bonus, it’s part of what shapes the high.

Also, consider what you actually want from your sesh. Are you trying to relax? Focus? Sleep? Create? Different strains do different things, and THC % won’t tell you any of that.

Treat cannabis like an experience, not a stat sheet.

What Really Matters (And What You Should Be Asking Instead)

If you’re still shopping for weed based on THC %, you’re playing yourself. That number might help you feel like you’re making a smart choice, but it’s usually just a shortcut, and not a good one.

What really matters is this:

  • How was the flower grown? Indoor, outdoor, living soil: all of that affects quality.
  • When was it harvested? Freshness matters more than percentage. Old flower can test high but feel flat.
  • What terpenes are present? This is the flavor and the effect. If a product doesn’t list terps, you’re guessing.
  • How do you want to feel? Uplifted, relaxed, creative, focused… THC % doesn’t answer that. The full profile does.

If a dispensary can’t help you with those answers, ask yourself why. You deserve better weed. And better info.

Real Questions from the Community (and Real Answers)

Our viral post brought a lot of heat, and a lot of honest questions.

Here are some we saw the most:

Isn’t THC the thing that actually gets you high?

Yes, but it’s not doing the job alone. Think of THC as the engine, but everything else is the steering, suspension, and feel of the ride. You can have a big engine and still have a terrible trip.

So is 15% weed always better than 30%?

Not always. It’s not about better or worse. It’s about how that flower was grown, what’s in it, how it was cured, and how it works with your body. Some 15% flower will absolutely floor you. Some 30% will do nothing but dry your throat.

If THC doesn’t matter, why test for it?

It’s still useful to know. But it’s just one metric. It should never be the only one. It’s like buying wine based on alcohol content. Technically true, but you’re missing the point.

What if I like high THC stuff?

Then cool, keep doing you. But if you’re not getting the high you used to, or if everything feels the same no matter what you buy, it might be time to look beyond the number.

Why do people get so mad when you talk about this?

Because the industry built a marketing system around THC %. And when you question it, people think you’re trying to take something away. We’re not. We’re just offering more — more info, more context, and better highs.

Why do some strains that test high still taste like hay?

Because testing high doesn’t mean it was grown or cured right. THC % doesn’t measure flavor, freshness, or how the plant was handled. If it tastes off, it probably is. Always trust your nose.

Are low THC strains even worth smoking?

If they hit right for you, then yes. Some people want something mellow, something they can use during the day without getting foggy. Low THC doesn’t mean low quality. It just means the high might be more balanced.

What about concentrates, does THC % matter more there?

Yes, a little more. With concentrates, you’re working with highly refined products, so THC % becomes more relevant. But even then, the terps still make a huge difference in how it tastes and feels.

What if I just like the strongest stuff I can find?

That’s cool too. You know your body. We’re not here to tell anyone how to smoke — we’re just here to say there’s more to it than strength. Strong doesn’t always mean better. And if you’re not feeling your highs like you used to, this might be why.

Can dispensaries legally fake THC numbers?

Not exactly, but some labs inflate results or cherry-pick data. There’s a lot of inconsistency in testing across states. That’s why it’s better to buy from brands or growers you trust, not just the label with the highest number.

It’s Time to Rethink What “Good Weed” Means

Shopping for Good Weed

The people who grow this plant with love and care already know the truth. The people who smell before they smoke, who care about effect over ego, they know too. If that’s you, you’re already ahead.

You don’t need to chase the biggest number on the jar. You need to chase the flower that works for you.

That’s what Dank Budz is here for. We’re not pushing product. We’re just your budz, sharing what we’ve learned because we wish someone told us sooner.

Next time you’re at the dispensary, skip the % flex. Ask about the terps. Ask about the harvest. Ask how it was grown.

Then pick what feels right, not just what sounds loud.

Want to keep learning with us?

Check out our full guide on Cannabis 101 or hit our blog for more straight-up, no-BS education. And, if you aren’t already following us on Threads, well check us out over there too.

Until next time,

Your Dank Budz

Author

Jenny Stradling

Jenny Weatherall, co-owner and founder of Dank Budz, is a respected voice in cannabis education and a pioneer in digital marketing. With over 20 years of experience, Jenny has written thousands of well-researched articles in the health and wellness space, combining her passion for education with her commitment to accuracy and accessibility.

As the CEO of Eminent SEO since 2005, she has worked tirelessly to improve the web, making information more transparent and reliable for readers worldwide. Through Dank Budz, Jenny focuses on debunking cannabis myths, promoting its many health benefits, and advocating for legalization and responsible consumption. Her dedication to creating high-quality, evidence-based content ensures her audience can trust the resources she provides.

Read More About Jenny | See All of Jenny's Posts

top